Sacrifice of Self in Service

Beth is a mother, wife, friend, daughter, surfer and sun lover, … educator, financial advisor, and inspirational speaker. Ultimately, she is a teacher! With years of dedicated experience, she loves helping people who are ready and willing to transform their lives. And that is exactly why she created her company Thrive, Flourish & Grow – to help others. Her mission is to inspire you to live a life you love.…

She has graduation in Mathematics and post-graduation in Business … Administration with specialization in Marketing. She holds M.Phil and Ph.D in the field of Management. She has qualified the National Eligibility Test for Lectureship (NET) conducted by the UGC. She possesses a blend of industry and academic experience of more than 19 years. She has industrial experience in the domains such as Business Development, Product Promotion, Customer Relationship and Channel Management. Her areas of instruction include General Management, Marketing, Research and Life Skill Development. She has presented 42 papers in national and international forums. She has published 38 articles in various refereed national and international journals, magazines, edited book volumes and web portals. She is also a reviewer in reputed international journals. She has convened international conference on, “Management in Digital Era‟ and published a book volume. She is a certified expert in E- Commerce and Digital marketing. She has received AICTE Grants and conducted Faculty Development Programmes in Business Metrics. She is involved in academic researches and consultancy services. She has also been the resource person for various workshops and skill development programmes.…

Dr. Devi Manikeswari is an experienced academician … who possesses an MBA, B.Ed. and PhD. Her teaching experience across 3 countries gives her the advantage of being well-versed with working in a multi-cultural setting and facilitating learner needs to accomplish set goals. Her functional specialisation is Human Resource Management (HRM) and research expertise/interest extends to the areas of Psychometric testing, Assessment in Education, Emotional Intelligence and Role of Personality. She has presented her research work and published articles in several conferences and journals and has recently received acceptance from a Scopus-indexed journal. …

Dr. M. Sivagnanasundaram is an Associate Professor in the area of … Marketing at JAGSoM. He obtained his Ph.D. from National Institute of Technology, Trichy for his thesis on Consumer adoption of self- service technologies . He received his MBA and B.E degrees from Madurai Kamaraj University. He has about two decades of experience in teaching and about five years of experience in Industry. Before Joining IFIM Business School, he was working with Institute of Management Technology, Hyderabad. At IMT Hyderabad, Dr.Siva has taught B2B Marketing, Services Marketing, and Marketing Research courses and introduced new courses like Marketing Analytics & Marketing Metrics. He was instrumental in driving change as Area Chairperson- Marketing and IQAC Chairperson. Earlier Dr. Siva had been associated with Kirloskar Institute of Advanced Management Studies, Harihar as well. Besides teaching Marketing courses at KIAMS he was actively involved with designing and delivering MDPs in the marketing area to the Kirloskar group executives.
Dr. Siva has been regularly conducting workshops on Structural Equation Modeling (SEM), Data Analysis using SPSS. He teaches Marketing Analytics course through Python.
His research interests are in the areas of Measuring marketing Performance, Choice modeling, Impulse purchase, and Consumer evaluation of user reviews. He got his research works published in various international journals.
Dr. Siva heads the Marketing area at JAGSoM. He is also serving as Chairperson of AIM-Parasuraman Center for Service Excellence at JAGSoM. …

Dr. P. Shyamala currently is an Associate Professor & … Head of the Department of Management Studies, Fatima College, India. Previously, she served as a Lecturer in E.M.G Yadava Women’s College and Manayarkarasi College for Women. She completed her PhD in 2010 and has three master’s degrees including MBA, M.Phil. in Management and Masters in Women’s Studies. She has several articles published in renowned journals to her credit. Moreover, she is a guide/supervisors to serval Ph.D. students in Mother Teresa Women’s University and Madurai Kamaraj University. She has been a resource person for several workshops for students and faculty induction programs. She is always extremely enthusiastic about interaction and training students. …

Dr. Rajkumar holds a PhD in the discipline … of marketing and has been awarded several degrees including M.Com, MBA, PGDCA, M.Phil, B.Ed degrees. He is a quality-oriented professional with 30 years of experience in Teaching, Administration and Trading. Presently he is associated with Suguna College of Arts and Science as Principal. He has published more than 25 research papers in refereed journals and conferences at national and international levels. He also has research experience including post-PhD of 20+ years. Moreover, he has experience & skills in developing curriculum to accommodate different learning styles & maximizing students' comprehension; conducted various workshops, trainings & seminars and organized various conferences. He also has attended sufficient number of orientation programs, refresher courses and faculty development programs. He has been Member, Senate Bharathiar University, and Member of ISO & NAAC, Member Editorial Board “Innovare Journal of Research”, Director and Convener for National and International Conference, visited Nepal, Bhutan, Sri Lanka, and Thailand, Member Board of Studies in Bharathiar and many Autonomous Colleges, Ex-Chief Editor – RVS Journal of Management. He is committed in providing students with a good education which will prepare them for not only the world of work but also adult life. He has extensive experience in the fields of academic, and administration. …